Description
A hinged lid held by concealed magnets. It opens like a book and closes with a soft click — the format most beauty and spirits brands settle on.
Overview

The lid and base are joined along one edge with a wrapped spine, and two or more disc magnets are set into the board so the lid pulls shut on its own. When opened flat the box presents two full interior surfaces, which is why it suits products that need a story panel or a second printed layer.
The spine is the wear point. We specify the wrap and the hinge gap so the lid opens cleanly a few thousand times without cracking the print along the fold.
Specifications
Typical values for this construction. Board, wrap and print are confirmed on the drawing before production.
| Construction | Hinged lid and base with wrapped spine |
| Magnets | Concealed neodymium discs, count matched to box size |
| Board | 1.5–2.5 mm greyboard |
| Interior | Printed or plain wrap, paper or velvet lining |
| Printing | Offset CMYK, Pantone spot, foil on lid and spine |
| Finishing | Matte, soft-touch, emboss, spot UV |
| MOQ and lead time | Confirmed at quotation |
Finishing options
Spine foil
A foil band across the spine reads as a book edge.
Interior print
Brand story, ingredient list or a second artwork on the inside lid.
Ribbon lift
A ribbon under the product lifts it clear of the insert.
Edge paint
Coloured edge on the board for a two-tone effect.
Best suited to
Beauty · Fragrance · Spirits · Skincare · Electronics
Frequently asked
How many magnets do I need?
Two for a small box, four for a large or heavy lid. We size the pull on the sample.
Will the hinge crack over time?
Not with the right wrap and hinge gap. We test the fold on the sample before production.
Can the lid stay open on its own?
At small sizes yes. Above roughly 200 mm we recommend a ribbon limiter.
Can I print the inside?
Yes, and it is the main reason brands choose this format over a two-piece box.
Send us your box size and quantity
We reply with a quotation, a drawing and a sample timeline. Artwork can follow after the quote.










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